Do more with existing data
Data becomes more accessible in a centralised database, and more things become possible - whether through increased automation, increased segmentation or spending less time hunting for member or stakeholder information you need.
No need to manually export data to marketing or email software and avoid double (or triple) entry between membership forms and your CRM. Improved segmentation also becomes possible to tailor content and automated follow-ups whether you capture information via membership forms, event attendee forms, or a mix of the two.
Dynamic page content then allows you to use this captured information to make sure members and stakeholder are receiving more relevant information to them to so they are continued to be engaged.
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